Can you provide a description of your business?
ZippeeMAX is a Canadian, handmade, car seat cover that was designed and created by me, Melissa Ciancio and inspired by my son Max. Because of ‘My Story’, which can be found on my website, [www.zippeemax.com](http://www.zippeemax.com), with every sale of a ZippeeMAX cover and the support of SickKids, I will be making a donation to the Possibilities Fund: the highest priority needs fund at the hospital.
What led you to this business?
My son Max. As a new mother, I tried many different products but none of them ever seemed right for me.That’s when ZippeeMAX was created.
What do you love most about bringing your offerings to growing families?
That I can somehow help make there lives simple by worrying less about the little things.
Which products/services/messaging are you most excited to share at the expo?
My ZippeeMAX baby car seat cover.The material is so soft and stretchy that it can also be used as a nursing cover, grocery cart cover and highchair cover.Just a great multifunctional product!
What’s your earliest childhood memory?
When my younger siblings were born and I was able to play ‘mommy’ with them.I knew from then I always wanted a family of my own.
Unique celebrity baby names are a growing trend. What’s your favourite?
My favourite trendy celebrity baby name would be Mason.